From GTM to Forecast
One operator across the seam between marketing, sales, & revenue.
Fractional GTM
and Revenue Operations
For founders, revenue leaders, and operating partners in B2B SaaS.
GTM strategy. Positioning, segmentation, ICP discipline.
Demand generation. Pipeline architecture, attribution, channel mix.
Marketing operations. Stack design, data, workflow governance.
Sales alignment. Handoff, SLAs, account strategy.
Revenue operations. CRM architecture, pipeline hygiene, forecast accuracy.
Commercial diligence. M&A and post-acquisition integration.